.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, the moment adapted to running into billions in financial backing each year, have brought up almost $360 million until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown results from market saturation, elevated governing tensions, and economic uncertainties.ADWEEK talked with five VCs that remain to invest in adtech firms, regardless of these problems, concerning what they are searching for as well as what they stay clear of. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused innovations and industry-specific places such as connected TV.